Robben Island Museum (RIM) has been utilizing one pricing model for the past 22 years, which has included the same tour pricing for local and international visitors. As of Saturday, 01 June 2019 Robben Island Museum will implement two-tier pricing for international and local visitors. Based on an annual financial analysis and in consultation with relevant stakeholders, RIM management has taken the decision to introduce a different tier of tour prices for local and international visitors. Robben Island’s tour comprises of a ferry return trip, transport on the Island, a guided Island tour and a guided Prison tour by an Ex-Political Prisoner. Operationally, all of these come at an annual increased cost and has an adverse impact on revenue; however, the experience of a RIM tour is priceless. The funds generated from tour fees allow the Robben Island Museum to protect and preserve the Island’s rich history as a World Heritage Site which symbolizes the triumph of the human spirit over adversity.